Maui Tide was founded with a rebellious spirit and a desire to break through the monotony of everyday life. Founded by two friends from the Jersey shore with a passion for surfing and the island style of living, Maui Tide was created to solve a problem. There was a lack of high-quality, unique, and eco-friendly beach apparel on the market. Everyone was selling the same items and doing so at inflated prices.
An industry once powered by good vibes and a love for the ocean was now commercialized and run by the desire to build wealth in the hands of a select few. Maui Tide intended to take this industry by storm and give back to the land and sea that ultimately birthed the care-free style of living that big brands were now promoting. To this day, Maui Tide is a brand by and for the people.